BRAND
JNORIG is a brand that prides itself on its commendable emphasis on diversity and breaking societal norms. By celebrating and welcoming people from all backgrounds, religions, and genders, the brand creates an inclusive universe where individuality is valued. The brand’s unique artistic vision is showcased through architecture-inspired designs and bold, gender-fluid silhouettes that draw inspiration from cultural elements, social contracts, and opposing concepts. This approach adds depth and complexity to the brand’s creations, encouraging self-expression and confidence. JNORIG’s emphasis on tailored clothing with a unique twist demonstrates a strong commitment to precision and artistry. Their designs serve as a testament to their distinct creative vision. Javier designs innovative garments with intricate patterns, crafted for versatility, comfort, and sustainability, embodying a futuristic and clean aesthetic. The brand’s polished and sophisticated designs are tailored considering different body types, making everyone feel confident and comfortable in their skin. The name JNORIG is formed from the mirror reflection of the surname GIRON and the first letter of the name Javier. Javier Giron expresses a fascination for disruption, eclecticism, and experimentation in a brand universe that reveals and conceals at the same time, inviting the wearer to engage with it while retaining a level of mysticism.
BIO
Javier Giron is the creative director and founder of the luxury brand JNORIG. After graduating from the well-known Instituto Europeo di Design (IED), he quickly joined forces with Jeremy Scott, Creative Director of Moschino, in Los Angeles. There, Javier excelled in garment development, pattern making, and tailoring, contributing significantly to collections showcased at New York Fashion Week. His talents earned him the privilege of designing for celebrities like Rihanna, Nicki Minaj, and 2NE1. After his time in the United States, Javier ventured to London, where he collaborated with Agi & Sam, renowned for merging English tailoring with contemporary urban aesthetics, and initiated partnerships with Topman. Javier’s debut collection received acclaim, leading to participation in prominent events like 080 Fashion Week and a museum exposition in Barcelona. JNORIG’s international appeal soared, with invitations to Vancouver Fashion Week and recognition from Dubai’s elite at Jumeirah Al Qasr and O Concept. Spanish and Latin celebrities also embraced his creations, including J Balvin, Alberto Baro, Jorge Lopez, Francisco Lachowski, and Xavier Serrano. Javier’s expertise extended to teaching at IED, where he shared his insights with aspiring fashion professionals. Today, JNORIG’s unique creations can be found in select boutiques across Barcelona, Berlin, Dubai, Los Angeles, and Sitges. In the midst of it all, Javier remains a cornerstone of Studio1o, where he takes the helm in crafting JNORIG’s forthcoming AW24 collection. Collaborating closely with Mateo Velasquez, he continues to shape new horizons in fashion, ensuring that JNORIG’s enduring legacy persists in redefining genderfluid fashion with each innovative stroke of design.